Pare It All Down

How do you write a story?

Pare it all down, make life simpler.  The only way to build is to start from the ground up.

Find a central image, and stick to it.

Ask a tough question that even you don’t know the answer for.

Don’t resist the opportunity to punch your audience in the gut.

If you can’t find conflict in your premise, throw it out!

If your premise feels thin, it is.  Layer it with another one.

Irony is your friend.


One thought on “Pare It All Down

  1. Pingback: Storytelling Emotional Truth, Digital, Employee Engagement, Business Stories, Transmedia & More

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